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In Focus: Singer Reimagined

Singer Reimagined Track1 Watch

Singer Reimagined Track1 Hong Kong Edition (44’500 CHF)

The links between watches and cars are more well-documented and set in stone than the Ten Commandments. Normally that means one carmaker and watchmaker getting together, for better or worse, for a limited edition. In the case of Singer Reimagined however, those two are one and the same.

On the one hand you have Rob Dickinson, founder of Singer Vehicle Design, which builds the best Porsche 911s in the world; and on the other, watch designer Marco Borraccino. The two met by chance and instantly found a connection, particularly over their love of 1960s and 1970s sports chronographs.

Singer Reimagined Track1 Geneva Edition

Singer Reimagined Track1 Geneva Edition

Singer Reimagined Track1 Geneva Edition (72’000 CHF)

So, the idea was born, to create their own unique spin on racing chronographs. Of course, that’s easier said than done and they needed a final member of their horological triumvirate, a master watchmaker. Jean-Marc Wiederrecht is certainly that.

He’s the man behind the Fabergé Visionnaire, the Van Cleef & Arpels Poetic Wish and a procession of haute horology masterpieces. If you need a brand new, industry-defying movement, he and his studio Agenhor are where you turn to.

Rob Dickinson, founder and creative Director of Singer Vehicle Design, and Italian watch designer Marco Borraccino

The men behind the brand: Rob Dickinson, founder and creative Director of Singer Vehicle Design, and Italian watch designer Marco Borraccino.

Even then, these things take time and it took a decade of development to get things right. But when Singer Reimagined revealed their first watch a scant year ago, they proved it was time well spent. The phenomenal Track1 more than lived up to their lofty goals, and the three different editions – Launch, Geneva and Hong Kong – have each shown a different side to the fledgling brand.

At the centre of it all is that unique movement, the AgenGraph. The mechanism turns convention on its head by having the chronograph entirely central, pushing local time to the edge on rotating discs. Combine that with the cool, sporty case shape and classic chronograph pushers and you have a GPHG-nominated masterpiece.

More at: www.singerreimagined.com

About the author

Sam Kessler

Legend has it that Sam’s first word was ‘escapement’ and, while he might have started that legend himself, he’s been in the watch world long enough that it makes little difference. As the editor of Oracle Time, he’s our leading man for all things horological – even if he does love yellow dials to a worrying degree. Owns a Pogue; doesn’t own an Oyster Perpetual. Yet.

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